Everyone needs a plumber. And it has always been known that word-of-mouth is how you get a plumber, or any other handyman for that matter. Social media networks are the most successful online word-of-mouth. The most popular among social media networks is certainly Facebook with 1.71 billion monthly active users. If you are ready to start marketing your plumbing business and want to add social media to your marketing mix Facebook is the network you cannot afford to ignore!
There are two ways you can reach your customers news feed. By Facebook Ads and by Organic reach.
Getting on the radar of your customers is easy if you know who they are and what are their interests. And while we agree that everyone needs a plumber, not all your services are meant for just anyone. Now, Facebook gives you access to the biggest audience, but also an opportunity to target your customers on a sharp precision level. Facebook ads will allow you to target customers and prospects in the range of 50 miles, or by their age or type of property they own. Do you offer luxury bathroom equipment? Target your prospect customers by the amount of their incomes. You can retarget your website visitors to remind them of your services. And that’s just a tip of the iceberg of what can be done with Facebook Ads.
The thing is that vast number of people use ad blockers to eliminate ads from their screen. You can bypass this by posting relevant and interesting content to your audience.
Why would a customer want to follow a plumber?
What can be interesting to your customers and at the same time relevant to your plumbing services? Sharing useful information on a regular basis, such as advices on cleaning the drain, interesting facts about the usage of water in households, or latest bathroom decoration trends. Social media is all about being social and it’s all about your followers not you. But don’t forget to post photos of the projects you are most proud of. You can also show the human side of your business with stories about your customers and your employees. Show your expertise with a video on the new technic you are using. There are a lot of ways to keep your audience interested and engaging if you know what they need.